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The Destination Branding & Marketing Conference Series
The first three Destination Branding & Marketing conferences were held in Macau, SAR and China.  DBM IV will continue the dynamism generated by these events and provide a highly interactive forum and networking opportunity for tourism marketing researchers and professionals.

DBM IV will gather destination marketing experts from academia, industry and policy to discuss the cutting edge of this increasingly significant intersection of tourism, economic development, events and heritage management, spatial design and public diplomacy. Delegates will learn from destination branding leaders and innovators, who will discuss their experiences of opportunities, pitfalls and prospects.