Bethan Wyn Davies - MSc in Management 


When Bethan Wyn Davies graduated with a degree in Law and Welsh from Cardiff University, she already knew she wanted a career in marketing.

Career-focused Bethan decided to apply for the MSc in Management and Marketing at Cardiff Metropolitan University to gain further skills and qualifications before entering the job market.

Based at the state-of-the-art new Cardiff School of Management Building on the Llandaff campus, the course offers a combination of management theory and practice, to provide students with the skills and knowledge needed for a career in management in manufacturing, commercial and service sectors.

After being accepted onto the course, Bethan was also awarded a prestigious scholarship by construction company Wilmott Dixon.
 
Bethan said: “We were given four choices of essay questions as part of the scholarship application process and I chose to answer one on customer satisfaction, because of my interest in marketing.

“I was delighted to be awarded the scholarship by Wilmott Dixon. As part of the scholarship, I worked with Wilmott Dixon on my final dissertation project, which was a fantastic experience. We met to narrow down topics and agreed on a subject looking at relationship marketing in the construction industry, particularly in the public sector.

“I was given access to the Wilmott Dixon database and spent time interviewing previous and current customers, as well as potential customers. It was really interesting to work so closely with such a major business as part of my course, and I’ve built some great relationships for the future.

Bethan hopes to stay in Wales to pursue a career in marketing management and has applied to the Willmott Dixon trainee manager scheme.

Under the spotlight:

2007: Leaves school with three A Levels in Welsh, English and Business Studies and an A/S in History 
2010: Graduates from Cardiff University with an LLB Joint Honours in Law and Welsh 
2010: Accepted to study for an MSc in Management at Cardiff Metropolitan University
2010: Awarded the Wilmott Dixon Scholarship

Visit the Cardiff School of Management website to find out more about the range of courses available.