Sport Management - BSc (Hons) 

Course Overview

The Sport Management Degree will enable students to develop the critical understanding, professional knowledge, skills and attitudes needed to take up a managerial position in the fast expanding sport industry. Students will be given the opportunity to challenge their preconceptions and establish guiding principles of what it means to be a manager in the industry today. Notions such as best practice, benchmarking and personal professional development in an industrial context will be investigated and examined. Students will be challenged to question the meaning and purpose of sport in contemporary society.

The programme provides students with a well-defined, contemporary foundation on which students can build their career, whether they choose to pursue a career in the sport industry or in another industrial sector.

Watch our Cardiff School of Sport video to find out more about this course -

Course Content

The modules allow student to reflect on sport management as an activity, the impact of that activity and the underlying business principles that help to sustain and develop the sport industry. There is a focus on entrepreneurship and strategic thinking, with potential for students to define and develop ideas for sport related products and services.

Students are challenged to understand the operational issues that effect sport organisations and the legislative framework within which sport organisations exist. As part of this process students discover the similarities and differences between commercial and public sector sport interventions and are able to develop their understanding of different industrial contexts. Students investigate management theory and practice and evaluate it in a sport industry setting.

Students also engage with practical sport as a core component of their studies, reflecting on coaching principles and techniques (communication, planning, motivation, health & safety etc.) that are directly transferable to other aspects of a manager’s role.

Year One:

  • Research Process*
  • Introduction to Applied Principles and Techniques in Professional Practice 
  • Understanding Sport Management
  • Finance for Sport Managers
  • Introduction to Physical Activity and Behaviour Change
  • An Introduction to Socio-Cultural Issues in Sport*
  • Introduction to Sport and Exercise Science*
  • Sport Performance Analysis

Options - choose one from:

  • Introduction to Sport Coaching/PE*
  • Introduction to Sport Development

Year Two:

  • Research Process *
  • Applied Sport Management
  • Sport Marketing and Entrepreneurship
  • Contemporary People Management
  • Sports Principles and Techniques (Choose one: Athletics, Basketball, Cricket, Dance, Football, Gymnastics, Hockey, HRE, Netball, Outdoor Adventurous Activities, Rugby, Squash, Swimming, Tennis, Trampolining, Volleyball, Waterpolo)

Options - choose one from: 

  • Sport Development in Practice
  • Financial Planning for Business
  • Ethics in Sport*
  • Sociology of Sport*
  • Applied Physiology of Sport & Exercise*
  • Applied Biomechanics of Sport & Exercise
  • Applied Psychology of Sport & Exercise
  • Sport Performance Analysis
  • Sport Coaching/PE*
  • Work-based Learning

Year Three:

  • Independent Project*
  • Commercial Approaches to Sport
  • Strategic Management and Change

Option Modules – choose two from:

  • Marketing and Event Management
  • Applied Sport Consulting
  • Ethical Issues in Sport*
  • Sociology of Sport and Physical Culture*
  • Advanced Sport Coaching*
  • Biomechanics of Sport and Exercise
  • Exercise Psychology
  • Sport Psychology
  • Exercise and Health Physiology*
  • Sport and Exercise Physiology
  • Work-based Learning
  • Managing High Performance Sport
  • Sport in Context
  • Problem-based Learning through OAA
  • Sport Performance Analysis

* Module available through the medium of Welsh

Learning & Teaching

Learning, teaching and assessment methods have been selected to ensure the educational aims and the learning outcomes of modules and the programme are achieved.

The learning and teaching methods may include lectures, seminars, workshops and tutorials and staff and students are expected to support these sessions via VLE. Lead lectures introduce key topics and concepts, which are developed through a range other learning and teaching methods such as seminar, tutorials, workshops to enhance the student experience and engagement. Students are also able to meet tutors or any other members of staff on a one to one basis. As a school, we are keen to implement the principal aim of Cardiff Metropolitan University’s Learning, Teaching and Assessment strategy: To provide student-cantered learning opportunities that deliver a quality and flexible learning environment. Improving personalised support and access to academic staff. 

These selected methods emphasise and facilitate students’ critical development, and cohere around the integration of practice and theory. Through the programme, students will normally experience both tutor-led learning (usually at Level 4) and self-directed methods of learning, increasing independence and reflection encouraging positive attitudes towards lifelong learning (at Levels 5 and 6).

Through the teaching and learning methods and the embedding of ‘EDGE’ (enabling the development of graduate employability) students will be equipped with, develop and be able to demonstrate graduate attributes as defined by Cardiff Metropolitan University and Cardiff School of Sport.  We aim to help them to develop into reflective professionals and critical scholars. The teaching and learning has been designed so that from induction to graduation, students will encounter a learning experience that is coherent and develops their identity within their programme of study. A principal concept of this programme is to enable students to apply theory to practice.


The assessment strategies for each module vary to ensure that most appropriate method is used for that area of study. Modes of assessment are designed to reflect that students have fulfilled the learning outcomes of the programme of study, or part of a programme, and have achieved the standard required to progress to the next stage or to qualify for an award (as articulated by the FHEQ and CQFW). Assessments support the student learning experience and provide opportunities for students to engage in formative and summative assessments to test knowledge, ability, skill, and critical understanding. The undergraduate modules are assessed primarily by a combination of varying types of assessments (e.g., written coursework, poster presentations, oral presentations, portfolios, seen and unseen exams, practical skills assessments) that are designed to assess, develop, and enhance academic and employability skills. Students who wish to obtain an honours degree award will be expected to produce a dissertation of between 8,000 to 12,000 words in the final year.

Employability & Careers

Our graduates can follow careers in sport facilities management, health and fitness management, sport management consultancy, teaching and lecturing, sports event management, sports development and in local authority sports departments. In addition, graduates can follow management careers in other industry sectors, join the armed or uniformed forces, or set up their own business. The flexibility of the programme is one of its key strengths with students being able to direct their study to prepare themselves for their chosen career path, particularly during the final year of their programme. As well as these employment options graduates can undertake postgraduate study including PGCE, MSc and MA.

Entry Requirements

Applicants should have a strong sporting profile, four GCSE passes including English Language and Maths at grade C or above plus:

  • 280 points from at least 3 A Levels / Scottish Advanced Highers to include grades BB within a relevant subject, General Studies excluded
  • QCF BTEC Extended Diploma: Distinction Distinction Merit to include 12 Distinctions overall within a relevant subject
  • 280 points from the Irish Leaving Certificate at Highers to include 3 x B1 grades within a relevant subject (minimum C2 grade considered)
  • Pass Access with 45 credits at Level 3 to include 15 credits with Distinction within a relevant subject
  • 280 points from the Welsh Baccalaureate to include grades BB at A Level within a relevant subject, General Studies excluded, Core counted as fourth subject
  • Qualifications equivalent to the above

If your qualification isn't listed above, please refer to the UCAS website.

For applicants only undertaking 2 A Levels / 12-unit BTEC or equivalent, other qualifications and sporting achievements will be considered.

Successful applicants will be invited to a Sport Specific Applicant Day as part of the application process. For more information about Sport Open and Applicant Days, please click here.

Successful applicants are expected to give first priority to the university sports teams throughout their undergraduate careers.

Applicants are advised not to make multiple applications for other undergraduate degree courses within the School of Sport, as applicants can change option.

Selection Procedure:
Selection is based on the receipt of a completed UCAS application and attendance to a Sport Applicant Day.

Key Facts

UCAS Code(s): CN62

Place of Study:
Cardiff School of Sport
Cyncoed Campus

Course Length: Three years full-time.

Also available part-time and can be up to eight years. The part-time students join the full-time students for all modules. Therefore most of the modules are completed between 9.00am and 6.00pm on weekdays.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at
International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees & Additional Costs:
For up to date information on tuition fees and the financial support that may be available please refer to For additional costs please refer to

Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Student Recruitment Team on 029 2041 6044 or email

For course specific enquiries, please contact the School Administrator:
Tel: 029 2041 6591

Come and see us
If you’d like to find out more, then why not come and see us at one of our undergraduate Open Days. To book a place, click here.

See Also:
Cardiff School of Sport Website

Student Life

Check out why Cardiff is such a great place to study


For more information about getting as place in halls.

Tuition Fees and Scholarships

View current tuition fees and what scholarships are available.

Open Days

Find out more about when you can visit us and book a place online.

Student Support Services

Advice on disability, careers, counselling, health and finance.

How to Apply

Find out how and when you should apply.

Library & Learning Facilities

Check out the library and learning facilities available to our students.

Sports Facilities

Click here for further information on sports facilities.

Students Union

Visit the Students Union website for more information.

Research  & Enterprise

Latest information on Research and Enterprise at the University.

Campuses & Travel

Information on how to find us including directions and maps.

Investing in your Future

Over £50 million planned investment in estates and facilities.