Product Development Management - MBA 

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Course Overview

One important aspect of business management that is sometimes overlooked by inexperienced managers is the understanding of the vital role designers and engineers perform in a company and how their interplay with other aspects of a company, such as marketing, sales and finance is critical for ongoing business success and growth.

This specialist MBA pathway equips students with the knowledge, skills and expertise necessary to plan, implement and manage successful product development projects. In addition, the pathway will provide students with a sound overview of the development of new products by contextualising the product development process by linking market and technical research, commercial and social drivers, concept development, design for manufacture, production, marketing and sales.

Course Content

Core Modules:

The core modules are designed to expose participants to state of the art thinking in the key management disciplines and provide opportunity throughout to apply theory to real life management situations.

  • Strategic Management
  • Operations Management
  • Accounting for Decision-Makers
  • People and Organisations
  • Marketing

Product Development Management students receive the following two specialist modules in addition to the common shared or “core” modules that all our MBA students undertake.

Product Development Management:
This provides students with a sound overview of the product design & development process by contextualising the product design activity within the broader commercial business environment. Assignment – 5000 word written report.

Managing the Product Development Process:
This equips students with the knowledge, skills and expertise necessary to plan, implement and manage successful product development projects. Assignment – 4000 word report and short presentation.

The Product Development Management pathway will be taught by a Faculty within Cardiff School of Art & Design and the National Centre for Product Design & Development Research. Both have substantial expertise in the delivery of courses at the interface of engineering and product design. The National Centre for Product Design & Development Research is one of the UK's leading centres for rapid product design & development whose expertise covers the whole process from design management, concept and detailed design, ergonomics and CAD to prototyping, tooling and batch manufacture.

MBA Dissertation/Project:
The dissertation or project is a final double module. Whether an academic piece of research or an investigation into the launching of a business project; it is designed to be an intellectually challenging piece of individual management research. It will equip successful students with the knowledge, capabilities and competences required of today’s managers, in a world in which the ability to research new information is increasingly important. Students are allocated a supervisor, who will provide constructive comment on their work as it develops. Students have access to online as well as standard library facilities. The entire process, from development of a draft research proposal and schedule, through selecting methods and drafting chapters, is supported by the Cardiff School of Management supervisors but managed and implemented by the student.

Employability & Careers

For business students who wish to become managers in the product development and manufacturing sectors, it is critical that they have an understanding of the product development process and the different technological options available for rapid product development. This specialist pathway directly addresses these issues and highlights their impact on managerial strategy.

Entry Requirements

Applicants should meet one of the following:

  • Possess, or expect to obtain, a degree from a recognised university with a minimum of a 2:2 classification;
  • Have a minimum of two years relevant management experience;
  • Hold a professional or other qualification which is deemed as acceptable for admission by the University of Wales.

The MBA programme is conducted in English, and thus candidates are expected to have an acceptable TOEFL or IELTS score if they have not undertaken their previous studies in the language. The IELTS score should be no lower than 6.0, with no sub score being lower than 5.5. For TOEFL, applicants should have a minimum overall score of 72, which should be comprised of a minimum score of 20 in speaking, 17 in writing, 18 in reading and 17 in listening.

There are quality assurance measures taken at programme, school and institutional level to ensure standards are consistently met.

Key Facts

Campus: Llandaff

School: Cardiff School of Management / Cardiff School of Art & Design

Course Length:
12-16 months, depending on start date.
October, February and July intakes.

Assessment is via a combination of examinations, assignments and the final dissertation.

Selection Procedure:
Selection for this course is through an application form and, where necessary, an interview.

How to Apply:
Applications for this course should be made direct to the university via our self-service facility. For further information please visit our How to Apply pages at
International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees and Financial Support:
For up to date information on tuition fees and the financial support that may be available. Please refer to

Postgraduate Scholarships:
The university also offers a postgraduate scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Student Recruitment Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme director, Paul Wilgeroth:
Tel: 029 2041 6902

See Also:
Cardiff School of Art & Design
Cardiff School of Management