Marketing Management - BA (Hons)
With 92% overall student satisfaction* and designed in conjunction with the Chartered Institute of Marketing (CIM), our Marketing Management degree will give you specific Marketing skills and knowledge which are much in demand internationally. The course has an emphasis on providing practical experience to give you the experience of applying the academic theory.
The course aims to provide you with a positive environment to gain the academic and practical knowledge and skills to successfully achieve employment in the increasingly competitive International Business World.
Course Content.
The course will integrate practical visits, such as days for example, at Interbrand and Capital Radio to enhance your experience and to enable clear understanding of the components of the marketing management process. There are also guest lecturers from practitioners from companies such as Admiral Insurance, Confused.com, Lloyds Bank and Johnson and Johnson.
You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Marketing Management
Year 1
Students follow 120 credits of core modules
Core Modules:
- Academic Skills for Business (1)
- Business in Context
- Managing Markets
- Finance for Managers
- Management Theory and Practice
- Entrepreneurship and Enterprise
Year 2
Students follow 90 credits of core modules and they will have to choose 30 credits of option modules.
In year two there is the option of a work experience module where you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
Core modules:
- Foundations of Marketing
- Integrated Marketing Communications
- Buyer Behaviour
- Marketing Research
- Academic Skills for Business (2)
- Workplace Learning
Option modules
- Human Resource Management
- Law of Commerce
- Information Systems and Development
- Modern Foreign Languages (2) / Business and Contemporary Language and Socio-Economic Environment (2)
- Sales and Services Management
- Logistics and Supply Chain Management
- Advertising in Practice
- Digital and E-Marketing
- Research Skills 2
- The Retail Environment
- Managing Sustainability
- Retail Operations Management
- Contemporary Issues in Business Ethics
- Retail Buying & Merchandising
- Financial Planning for Business
- Student Volunteering
- Intercultural Awareness for Business
- Contemporary Issues in International Political Economy
Year 3
This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.
Year 3 / Year 4
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.
Students follow 60 credits of core modules and they will have to choose 60 credits of option modules.
Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.
Core modules
- Strategic Management
- Strategic Brand Management
- International and Global Marketing
Option modules:
- Marketing Plan and Report
- Contemporary Issues in Marketing
- Managing the Marketing Function
- Innovation and Entrepreneurship
- Change and Continuity in Contemporary Business
- Industrial Work Experience
- European Business Law
- Employment Law
- Gender and Consumption
- Strategic Management of Information Systems
- Modern Foreign Language, Culture & Society/Business and Contemporary Language and Socio-Economic Environment 3
- Visual Merchandising
- Doing Business in East Asian Countries
- Economics for a Small Planet
- Financial Management for Managers
- International Business and Cultural Diversity
- Managing Change in Theory and Practice
- International & Comparative HRM
- Contemporary Business Communications in a Globalised World
- Dissertation
Please note: Not all options will be available every year. Options will be reviewed depending on student numbers and staffing availability.
Career Potential
During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.
This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from the relevant professional qualifications.
The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.
Entry Requirements
Five GCSE passes grades A-C including English Language and Maths, plus one of the following:
- 280 points from at least 2 A Levels / Scottish Advanced Higher passes to include grades CC, at least one to be in a relevant subject
- QCF BTEC Diploma / Extended Diploma 280 points within a relevant subject
- 280 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
- Pass Access with 45 credits at Level 3 within a relevant subject
- 280 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core counted as third subject
If your qualification isn't listed above, please refer to the UCAS website.
Key Facts
UCAS Code(s):
N500 - Marketing Management - BA (Hons) (3 years full-time)
N501 - Marketing Management - BA (Hons) (4 years full-time - sandwich)
Campus: Llandaff
School: Cardiff School of Management
Course Length: Three years full-time / Four years full-time (Sandwich)
Assessment:
You are continually assessed throughout the course on the basis of coursework, presentations and examinations.
How to Apply:
Applications for this course should be made online to UCAS at http://www.ucas.com/
For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply
Selection Procedure:
Selection is normally based on the receipt of a completed UCAS application form and interview.
Tuition Fees and Additional Costs:
For up to date information on tuition fees and additional costs relating to this programme please refer to www.cardiffmet.ac.uk/fees and www.cardiffmet.ac.uk/additionalcosts.