Marketing Management - BA (Hons)
Our marketing degree develops from a compulsory first year, consisting of seven modules, to only three compulsory modules in the final year of study. This will enable you to gain the academic knowledge and practical skills to gain employment in a marketing capacity once you have successfully completed the programme. As well as studying the compulsory modules you will be able to study a number of marketing/business related option modules of your choice.
You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industrial placement. Cardiff School of Management has a dedicated work placement team to help you.
Foundation Year (Year 0):
This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:
1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.
Further information about the foundation year can be found by clicking here.
The course will integrate practical visits, such as days for example, at Interbrand and Capital Radio to enhance your experience and to enable clear understanding of the components of the marketing management process. There are also guest lecturers from practitioners from companies such as Admiral Insurance, Confused.com, Lloyds Bank and Johnson and Johnson.
You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Marketing Management.
Students follow 120 credits of core modules
- Introduction to Marketing
- Business in a Global Context
- Finance for Managers
- Foundations of Law
- Management Theory & Practice
- Business Applications
- Personal Development Planning (1)
Students follow 90 credits of core modules and they will have to choose 30 credits of option modules.
In year two there is the option of a work experience module where you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
- Workplace Learning and Professional Development
- Integrated Marketing Communications
- Foundations of Marketing
- Buyer Behaviour
- Research for Business
- Marketing Research
- Marketing Law
- Advertising in Practice
- Creativity and Innovation Management
- Contemporary Issues in International Political
- Digital and E-Marketing
- Financial Planning for Business
- Human Resource Management In Context
- Intercultural Awareness for Business
- Business Operations and Improvement
- Consumer Law
- Law of Commerce
- Logistics and Supply Chain Management
- Managing Sustainability
- Modern Foreign Languages 2 or Business and
- Contemporary Language and Socio-Economic
- Environment 2
- Retail Buying & Merchandising
- Retail Operations Management
- Sales and Services Management
- Student Volunteering
- The Retail Environment
This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.
Year 3 / Year 4
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.
Students follow 60 credits of core modules and they will have to choose 60 credits of option modules.
Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.
- International and Global Marketing
- Strategic Brand Management
- Strategic Management
- Change and Continuity in Contemporary Business
- Contemporary Business Communications in a
- Globalised World
- Contemporary Issues in Marketing
- Contemporary and International Issues in Business
- Doing Business in East Asian Countries
- European Business Law
- Financial Management for Managers
- Gender and Consumption
- Industrial Work Experience
- Innovation and Entrepreneurship
- International Business and Cultural Diversity
- Managing Change in Theory and Practice
- Managing the Marketing Function
- Marketing Plan and Report
- Modern Foreign Language, Culture & Society or
- Business and Contemporary Language and Socio-
- Economic Environment 3
- Strategic Management of Information Systems
- Visual Merchandising
- Visioning Sustainability for Change
Please note: Not all options will be available every year. Options will be reviewed depending on student numbers and staffing availability.
During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.
This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from the relevant professional qualifications.
The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.
Applicants must have a minimum of five GCSE passes grade A-C including English Language and Mathematics or equivalent and 80 UCAS Tariff Points (or equivalent).
Candidates who do not possess normal minimum entry qualification are interviewed and considered individually by members of the course team on the basis of their prior learning or working background.
Five GCSE passes grades A-C including English Language and Maths, plus one of the following:
- 280 points from at least 2 A Levels / Scottish Advanced Higher passes to include grades CC, at least one to be in a relevant subject
- QCF BTEC Diploma / Extended Diploma 280 points within a relevant subject
- 280 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
- Pass Access with 45 credits at Level 3 within a relevant subject
- 280 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core counted as third subject
If your qualification isn't listed above, please refer to the UCAS website.
UCAS Code(s): N500
School: Cardiff School of Management
Course Length: Three years full-time. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long work placement .
You are continually assessed throughout the course on the basis of coursework, presentations and examinations.
How to Apply:
Applications for this course should be made online to UCAS at http://www.ucas.com/
For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply
Selection is normally based on the receipt of a completed UCAS application form and interview.
Tuition Fees and Additional Costs:
For up to date information on tuition fees and additional costs relating to this programme please refer to www.cardiffmet.ac.uk/fees and www.cardiffmet.ac.uk/additionalcosts.