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Marketing Management - BA (Hons) 

Course Overview

Developed in conjunction with the Chartered Institute of Marketing (CIM), our marketing degree develops from a compulsory first year, consisting of seven modules, to only three compulsory modules in the final year of study. This will enable you to gain the academic knowledge and practical skills to gain employment in a marketing capacity once you have successfully completed the programme. As well as studying the compulsory modules you will be able to study a number of marketing/business related option modules of your choice.

You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industrial placement. Cardiff School of Management has a dedicated work placement team to help you.

Course Content

Foundation Year (Year 0):
This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


The course will integrate practical visits, such as days for example, at Interbrand and Capital Radio to enhance your experience and to enable clear understanding of the components of the marketing management process. There are also guest lecturers from practitioners from companies such as Admiral Insurance,, Lloyds Bank and Johnson and Johnson.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Marketing Management.

Year One:
Students follow 120 credits of core modules:

  • Introduction to Marketing
  • Business in a Global Context
  • Managing People and Organisations (Theory & Practice)
  • Finance for Managers
  • Foundations of Law OR Language
  • Marketing Research
  • Personal Development Planning  

Year Two:
Students follow 90 credits of core modules and they will have to choose 30 credits of option modules.

In year two there you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.

Core modules:

  • Managing Marketing Performance
  • Consumers, Culture & Commerce
  • Integrated Marketing Communications
  • Marketing in Practice
  • Research Methods
  • Workplace Learning and Professional Development

Option modules:

  • Sports Marketing and Sponsorship
  • Events Marketing
  • Digital and E-marketing
  • Business Operations & Improvement
  • Creativity and Innovation Management
  • Language
  • Marketing Law (compulsory for students choosing the Language option in year one)

Year Three:

This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.

Year Three/ Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 60 credits of core modules and they will have to choose 60 credits of option modules.

Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.

Core modules:

  • Strategic Management
  • Strategic Brand Management
  • International and Global Marketing
  • Contemporary Issues in Marketing OR Industrial Work Experience (year long work placement)

Option modules:

  • Contemporary and International Issues in Business Ethics
  • Global Sporting Events
  • Language
  • Innovation and Entrepreneurship
  • Visioning Sustainability for Change
  • PR and Stakeholder Management
  • Marketing Plan
  • Dissertation

Please note: *The programme is currently undergoing periodic review. As such, module and course content information may differ slightly to what is shown on this page. Please check back for updated information in May 2014.

Learning & Teaching

The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies; case studies; projects; tutorials; practical exercises, supplemented by the use of appropriate support materials; lectures from business experts; videos; computer software; etc. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the selection of pathways.


You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation.

Employability & Careers

During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from the relevant professional qualifications.

The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

Entry Requirements

Foundation route:
Applicants must have a minimum of five GCSE passes grade A-C including English Language and Mathematics or equivalent and 80 UCAS Tariff Points (or equivalent) from at least one A Level.

Candidates who do not possess normal minimum entry qualification are interviewed and considered individually by members of the course team on the basis of their prior learning or working background.

Five GCSE passes grades A-C including English Language and Maths, plus one of the following:

  • 280 points from at least 2 A Levels / Scottish Advanced Higher passes to include grades CC, at least one to be in a relevant subject
  • QCF BTEC Diploma / Extended Diploma 280 points within a relevant subject
  • 280 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
  • Pass Access with 45 credits at Level 3 within a relevant subject
  • 280 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core counted as third subject

If your qualification isn't listed above, please refer to the UCAS website.

Selection Procedure:
Selection is usually on the basis of a completed UCAS application.

Key Facts

UCAS Code(s): N500
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Place of Study:
Cardiff School of Management
Llandaff Campus

Course Length: Three years full-time. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long work placement..

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at
International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees & Additional Costs:
For up to date information on tuition fees and the financial support that may be available please refer to For additional costs please refer to

Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Student Recruitment Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Eileen Gilhooly:
Tel: 029 2041 6357

Come and see us
If you’d like to find out more, then why not come and see us at one of our undergraduate Open Days. To book a place, click here.

See Also:
Cardiff School of Management Website

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