International Tourism Management - BA (Hons)
Course Overview
This course offers the following study pathways:
BA (Hons) International Tourism Management
BA (Hons) International Tourism & Events Management
BA (Hons) International Tourism Marketing Management
BA (Hons) Sports Tourism Management
The tourism industry is one of the world’s largest industries and is both dynamic and multi-disciplinary. It incorporates both multinational corporations and small scale locally owned companies as well as many aspects of the smaller events and hospitality industries.
In order to help you explore and prepare for a career in this diverse industry, the Tourism Management courses provide a blend of core knowledge that reflects the economic, environmental and social context and practice of tourism with rigorous management underpinning throughout the course. It is mandatory to undertake a work-based learning module that is integral to all programmes to strengthen your employability at the end of your course.
To date students have undertaken placments both overseas and within the UK. Overseas placements have included Universal Studios, Disney and a range of Country Clubs within the USA as well as European placements with Tour Operators including Thomas Cook. Within the UK, students have worked for a range of organisations such as the National Trust, the Youth Hostel Association, airlines and tourist information centres.
To enhance the module content further, the course draws on the expertise of a number of industry representatives including Visit Wales, Cardiff Airport and the the Millennium Stadium. The course team also frequently arrange visits to many local tourist attractions and destinations.
Course Content
Year One:
• International Tourism Management in Action
• Tourism in the Natural Environment
• Fundamentals of Events Management
• The World of Sports Tourism
• Sporting Destinations
• Managing Markets
Year Two:
• Niche Tourism
• Developinga Competitive Destination
• Events Safety and Licensing
• Major Incident and Crisis Management
• Managaing Activity and Adventure Tourism
• The Sports Tourism Experience
• Digital Marketing for Tourism, Hospitality and Events
• Marketing for Tourism, Hospitality and Events
• Work-based Learning
• Field Study
Year Three:
• Tourism Ethics
• Tourism Culture, Power and Identity
• Legal Issues for Events
• Global Sporting Events
• Festivals and Cultural Events
• Public and Media Relations for Tourism, Hospitality and Events
• Branding and Advertising
• Conferences, Exhibitions and Corporate Events
• Strategic Management for Tourism, Hospitality and Events
• Dissertation, Enterprise Project or Independent Study
Please note due to the vocational and industry orientated nature of this programme certain subjects may be withdrawn and others introduced to maintain vocational currency.
Career Potential
The tourism industry offers a diverse range of career opportunities and therefore graduates will be well placed to secure managerial positions in the private, public and voluntary sectors of the tourism industry, both in the UK and overseas. Opportunities exist in the fields of destination marketing and planning, airport and airline operations, travel and tour operations, events management, sports management and marketing national and local tourism organisations, visitor attractions management, hospitality provision, and small business development (possibly leading to self-employment). Due to the management focus of the course graduates opportunities also exist in wider business areas.
Entry Requirements
All applicants should possess five GCSE's to include English Language and Mathematics (at least grade C) or equivalent, plus one of the following:
- 240 points from at least two A Levels / Scottish Advanced Highers to include grades CC, at least one to be in a relevant subject
- QCF BTEC Diploma / Extended Diploma 240 points within a relevant subject
- 240 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
- Pass Access with 45 credits at Level 3 within a relevant subject
- 240 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core counted as a third subject
If your qualification isn't listed above, please refer to the
UCAS website.
We encourage applications from other applicants who may not have the entry requirements who may, as a result of interview and submission of a satisfactory CV/references, be admitted onto the course.
Key Facts
UCAS Code(s):
This course offers the following study pathways and the relevant UCAS Code, shown below, should be used on your application:
Three years full-time:
BA/BA (Hons) International Tourism Management: N801
BA/BA (Hons) International Tourism and Events Management: N891
BA/BA (Hons) International Tourism Marketing Management: NNW5
BA/BA (Hons) Sports Tourism Management: N833
Four years full-time (Sandwich):
BA/BA (Hons) International Tourism Management: N832
Campus: Llandaff
School: Cardiff School of Management
Course Length:
BA (Hons): Three years full-time; Four years full-time (Sandwich)
Six to eight years part-time.
Assessment:
The School of Management assessment strategy for each module varies to ensure the most appropriate method is used to achieve learning outcomes. A range of assessment methods are used which provide opportunities for learning as well as assessment. These include essays, reports, presentations, proposals, case studies, practical projects and examinations.
How to Apply:
Applications for this course should be made online to UCAS at http://www.ucas.com/. Part-time applications should be made direct to the university.
For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply
International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit www.cardiffmet.ac.uk/international
Selection Procedure:
Selection is usually based on the receipt of a completed UCAS application.
Tuition Fees and Financial Support:
For up to date information on tuition fees and the financial support that may be available please refer to www.cardiffmet.ac.uk/fees.
Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit www.cardiffmet.ac.uk/scholarships.