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International Tourism Management - BA (Hons) 

Course Overview

Professionally accredited by the Tourism Management Institute, this course offers the following study pathways:

BA (Hons) International Tourism Management
BA (Hons) International Tourism & Events Management
BA (Hons) International Tourism Marketing Management - PLEASE NOTE - this pathway will not run for 2014 entry.
BA (Hons) Sports Tourism Management - PLEASE NOTE - this pathway will not run for 2014 entry.

The tourism industry is one of the world’s largest industries and is both dynamic and multi-disciplinary. It incorporates both multinational corporations and small scale locally owned companies as well as many aspects of the smaller events and hospitality industries.

Course Content

Foundation Year (Year 0):

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


Depending on the pathway chosen, modules across the three years may include:

Year One:

  • International Tourism Management in Action
  • Tourism in the Natural Environment
  • Fundamentals of Events Management
  • The World of Sports Tourism
  • Sporting Destinations
  • Introduction to Marketing

Year Two:

  • Niche Tourism
  • Developing a Competitive Destination
  • Events Safety and Licensing
  • Major Incident and Crisis Management
  • Managing Activity and Adventure Tourism
  • The Sports Tourism Experience
  • Digital Marketing for Tourism, Hospitality and Events
  • Marketing for Tourism, Hospitality and Events
  • Work-based Learning
  • Field Study
  • Design and Project Management

Year Three:

  • Tourism Ethics
  • Tourism Culture, Power and Identity
  • Legal Issues for Events
  • Global Sporting Events
  • Festivals and Cultural Events
  • Public and Media Relations for Tourism, Hospitality and Events
  • Branding and Advertising
  • Conferences, Exhibitions and Corporate Events
  • Strategic Management for Tourism, Hospitality and Events
  • Dissertation, Enterprise Project or Independent Study

Please note due to the vocational and industry orientated nature of this programme certain subjects may be withdrawn and others introduced to maintain vocational currency.

Learning & Teaching

In order to help you explore and prepare for a career in this diverse industry, the Tourism Management courses provide a blend of core knowledge that reflects the economic, environmental and social context and practice of tourism with rigorous management underpinning throughout the course. It is mandatory to undertake a work-based learning module to strengthen your employability at the end of the course.

To date students have undertaken placements both overseas and within the UK. Overseas placements have included Universal Studios, Disney and a range of Country Clubs within the USA as well as European placements with Tour Operators including Thomas Cook. Within the UK, students have worked for a range of organisations such as the National Trust, the Youth Hostel Association, airlines and tourist information centres.

To enhance the module content further, the course draws on the expertise of a number of industry representatives including Visit Wales, Cardiff Airport and the Millennium Stadium. The course team also frequently arrange visits to many local tourist attractions and destinations.


The School of Management assessment strategy for each module varies to ensure the most appropriate method is used to achieve learning outcomes. A range of assessment methods are used, including essays, reports, presentations,, case studies, podcasts, films, poster presentations, and examinations.

Employability & Careers

The tourism industry offers a diverse range of career opportunities and therefore graduates will be well placed to secure managerial positions in the private, public and voluntary sectors of the tourism industry, both in the UK and overseas. Opportunities exist in the fields of destination marketing and planning, airport and airline operations, travel and tour operations, events management, sports management and marketing national and local tourism organisations, visitor attractions management, hospitality provision, and small business development (possibly leading to self-employment). Due to the management focus of the course graduates opportunities also exist in wider business areas.

Entry Requirements

Foundation route:
Applicants must have a minimum of five GCSE passes grade A-C including English Language and Mathematics or equivalent and 80 UCAS Tariff Points (or equivalent) from at least one A Level.

All applicants should possess five GCSE's to include English Language and Mathematics (at least grade C) or equivalent, plus one of the following:

  • 240 points from at least two A Levels / Scottish Advanced Highers to include grades CC, at least one to be in a relevant subject
  • QCF BTEC Diploma / Extended Diploma 240 points within a relevant subject
  • 240 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
  • Pass Access with 45 credits at Level 3 within a relevant subject
  • 240 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core counted as a third subject

If your qualification isn't listed above, please refer to the UCAS website.

We encourage applications from other applicants who may not have the entry requirements who may, as a result of interview and submission of a satisfactory CV/references, be admitted onto the course.

Selection Procedure:
Selection is usually on the basis of a completed UCAS application.

Key Facts

Accredited by: Tourism Management Institute

UCAS Code(s):

International Tourism Management: N801*
International Tourism and Events Management: N891
International Tourism Marketing Management: NNW5 - PLEASE NOTE - this pathway will not run for 2014 entry.
Sports Tourism Management: N833 - PLEASE NOTE - this pathway will not run for 2014 entry.

*Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Place of Study:
Cardiff School of Management
Llandaff Campus

Course Length:Three years full-time. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long work placement.

Also available part-time and can take up to six years.

How to Apply:
Full-time applications for this course should be made online to UCAS at Part-time applications should be made direct to the university at For further information please visit our How to Apply pages at

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees & Additional Costs:
For up to date information on tuition fees and the financial support that may be available please refer to For additional costs please refer to

Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Student Recruitment Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Dr Diane Sedgley:
Tel: 029 2041 6313

Come and see us
If you’d like to find out more, then why not come and see us at one of our undergraduate Open Days. To book a place, click here.

See Also:
Cardiff School of Management Website

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