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International Hospitality Management - BA (Hons) 

Course Overview

Professionally accredited by the Institute of Hospitality, this course offers the following pathways of study:

International Hospitality Management (IHM) - BA (Hons)
International Hospitality & Events Management (IHEM) - BA (Hons)
International Hospitality & Tourism Management (IHTM) - BA (Hons)
International Hospitality Marketing Management (IHMM) - BA (Hons) - PLEASE NOTE - this pathway will not run for 2014 entry.

The programmes encompass a range of core and optional modules, which will develop the skills you need for specialist roles within the Tourism, Hospitality and Events (THE) industries, particularly hospitality. Industrial work experience is a core part of the programme allowing industrial input into these programmes in which vocational and academic themes are integrated throughout. For example embedded into the main BA (Hons) programmes are opportunities to gain internationally recognised professional qualifications alongside your degree.

The work placement usually takes place between the end of year one and beginning of year two. It usually comprises either a 15 week 10 credit option or an 48 week 20 credit option. The placements may be undertaken in the UK or abroad. In some circumstances, a further placement period may also be undertaken at year three.

Course Content

Foundation Year (Year 0):

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


Year One
Compulsory modules for all programmes:

  • Hospitality in Practice
  • International Hospitality Operations
  • Management Theory and Practice
  • Finance for Managers
  • Personal Development Planning
  • Business Applications

With specialist modules for pathways:
For International Hospitality Management: Principles of Hospitality
For International Hospitality Marketing Management: Introduction to Marketing
For International Hospitality and Tourism Management: International Tourism Management in Action
For International Hospitality and Event Management: Fundamentals of Events

Year Two
Compulsory modules for all pathways:

  • Global Hospitality Management Today
  • Marketing for THE
  • Human Resource Management for THE
  • Research Skills
  • Industrial Work Experience or Experience Through Work

With specialist modules for pathways:

For International Hospitality Management: Integrated Project
For International Hospitality Marketing Management: Digital Marketing for THE
For International Hospitality and Tourism Management: Developing a Competitive Destination
For International Hospitality and Event Management: Event Design & Project Management

Optional modules:

  • Certification Module
  • Developing a Business
  • Field Study 2
  • Financial Planning for Business
  • International and Contemporary Cuisines
  • Large Scale and Event Catering
  • Niche Tourism
  • Social Events and Party Planning
  • Sociology of THE
  • Visitor Attractions Management.

Year Three
Compulsory modules for all pathways:

  • International Food and Beverage Management or Venue Design and Project Management
  • Strategic Management for THE
  • Dissertation or Enterprise Project or Independent Study or Marketing Plan and Report
  • Employability and Career Development

With specialist modules for pathways:

For International Hospitality Marketing Management: Branding and Advertising & Public and Media Relations for THE
For International Hospitality and Tourism Management: Tourism Ethics
For International Hospitality and Event Management: Conferences, Exhibitions and Corporate Events or Global Sporting Events or Festivals and Cultural Events or Charity & Fundraising Events

Optional modules:

  • Branding and Advertising
  • Corporate Finance
  • Employee Resourcing
  • Field Study 3
  • Industrial Work Experience
  • Public and Media Relations for THE
  • Tourism Culture, Power and Identity
  • Wines and Spirits Studies.

Please note due to the vocational and industry orientated nature of this programme certain modules may be withdrawn and others introduced to maintain vocational currency.

Learning & Teaching

A range of teaching methods are used in the new Cardiff School of Management. Lecture and seminar rooms are state of the art facilities with excellent IT equipment. Hospitality students have a practical facility designed specifically for their use. The hospitality suite is on site and can cater for formal dinners up to 100 covers or buffets for 250. All students will have the opportunity to work in groups to manage a hospitality event open to the general public in the first year of study. All students have a year tutor and a personal tutor. The hospitality team has a great deal of hospitality industry experience and a passion for hospitality.


Some modules will be assessed purely by coursework whilst others will be purely examination based. In practice, most modules are a mix of tests and assignments, some vocational modules will also use competence-based practical assessments.

Employability & Careers

This programme is designed to provide graduates with the range of skills and knowledge required for management positions in one of the largest employment sectors both globally and in the UK. The skills acquired enable graduates to develop into senior managers in a relatively short period of time in a wide range of areas including employment in hotels, restaurants, clubs, bars, licensed retail management, conference and event management, personnel and marketing within hospitality; plus hospitality sections within the armed services, contract, health service and welfare catering. The BA (Hons) programmes are accredited by the Institute of Hospitality. Successful graduates are eligible for licentiate membership of the Institute of Hospitality.

Entry Requirements

Foundation route:
Applicants must have a minimum of five GCSE passes grade A-C including English Language and Mathematics or equivalent and 80 UCAS Tariff Points (or equivalent) from at least one A Level.

Five GCSE passes (grades A-C) including English Language, Mathematics or equivalent, plus one of the following:

  • 240 points from at least two A Levels / Scottish Advanced Highers to include grades CC, at least one to be in a relevant subject
  • QCF BTEC Diploma / Extended Diploma with 240 points in a relevant subject
  • 240 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
  • Pass Access with 45 credits at Level 3 within a relevant subject
  • 240 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core considered as a third subject

If your qualification isn't listed above, please refer to the UCAS website.

We encourage applications from other applicants who may not have the entry requirements who may, as a result of interview and submission of a satisfactory CV/references, be admitted onto the course.

Selection Procedure:
Selection is usually on the basis of a completed UCAS application.

Key Facts

Accredited by: The Institute of Hospitality

UCAS Code(s):

International Hospitality Management – BA (Hons): N220*
International Hospitality & Events Management – BA (Hons): NN28
International Hospitality & Tourism Management – BA (Hons): N892
International Hospitality Marketing Management – BA (Hons): NNV5 - PLEASE NOTE - this pathway will not run for 2014 entry.

*Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Place of Study:
Cardiff School of Management
Llandaff Campus

Course Length:Three years full-time. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long work placement.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees & Additional Costs:
For up to date information on tuition fees and the financial support that may be available please refer to For additional costs please refer to

Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Student Recruitment Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Andy Roberts:
Tel: 029 2041 6413

Come and see us
If you’d like to find out more, then why not come and see us at one of our undergraduate Open Days. To book a place, click here.

See Also:
Cardiff School of Management Website

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