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Events Management - BA (Hons) 

Course Overview

Professionally accredited by the Institute of Hospitality, the BA Events Management programmes at are designed to equip graduates with the essential skills and knowledge required to enter a wide range of positions within this exciting and dynamic industry. We offer vocationally orientated programmes, with practical hands on experience and a rigorous management underpinning. From the first year of the course you will be involved in the design and delivery of your own event projects, with additional live event projects in the second year also. We have excellent industry links for placements and guest speakers and place employability at the heart of our programmes.

Course Content

Foundation Year (Year 0):

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


The Events Management programmes are comprised of a number of core management and events specific modules, with a range of options to enable students to tailor the courses to their specific interests and career ambitions:

Year One:

All compulsory modules:

  • Venue Management and Operations
  • Fundamentals of Events Management
  • Event Planning and Production
  • Management Theory and Practice
  • Finance for Managers
  • Personal Development Planning
  • Business Applications

Year Two

Compulsory modules:

  • Event Project Management
  • Major Incident and Crisis Management
  • Event Safety and Licensing
  • Marketing for Tourism, Hospitality and Events
  • Human Resource Management for Tourism, Hospitality and Events
  • Research Skills
  • Work Experience

Optional modules:

  • Certification module
  • Financial Planning for Business
  • Developing a Business
  • Field Study 2
  • Event Production Management
  • Social Events and Party Planning
  • Large Scale and Event Catering
  • Visitor Attractions Management
  • Sociology of Tourism, Hospitality and Events

Year Three

Compulsory modules:

  • Legal Issues for Events
  • Strategic Management for Tourism, Hospitality and Events
  • Employability and Career Development
  • Dissertation or Enterprise Project OR
  • Independent Study

Choose at least one of the following:

  • Festivals and Cultural Events
  • Conferences, Exhibitions and Corporate Events
  • Fundraising and charity Events
  • Global Sporting Events

Optional modules:

  • Branding and Advertising
  • Field study 3
  • Employee Resourcing
  • Corporate Finance
  • Tourism Ethics
  • Public and Media Relations for THE
  • Industrial Work Experience

Please note due to the vocational and industry orientated nature of this programme certain modules may be withdrawn and others introduced at any time to maintain vocational currency.

Learning & Teaching

Our programmes combine essential skills and knowledge in terms of our compulsory modules with a broad range of optional modules to facilitate flexibility and employability in specific career areas. Indeed we place employability at the centre of all we do, with a range of guest lecturers from industry contributing to our programme, venue visits, field trips, practical modules and mandatory work placements as part of our programmes.

Through completing our programmes you will become familiar with the techniques, specialisms and issues involved in staging a wide range of events, in addition to receiving a strong management education and excellent transferrable skills.


The School of Management assessment strategy for each module varies to ensure the most appropriate method is used for that area of study. A range of assessment methods are used which provide opportunities for learning as well as assessment. These include essays, reports, presentations, proposals, case studies, practical projects and examinations. It is feasible that a module could be assessed completely via one coursework submission, whilst others could be assessed solely via one unseen examination. In practice however, the undergraduate modules are assessed primarily by a combination of varying types of coursework submissions and examinations.

Employability & Careers

Graduates will gain a management qualification that will provide excellent career and employment prospects in all fields of the events industry, which includes festivals, conferences, exhibitions, corporate hospitality, sports, fundraising, experiential marketing, , pageantry and more. Events Management is an expanding and exciting field; world cups, rock concerts, television spectaculars, cup finals, rallies, corporate events, Commonwealth Games and the Olympic Games!

An increasing number of local authorities are now appointing events management teams, and most hotels of note also have events departments. Within the corporate sector the use of events as a marketing and communication tool has also led to rapid growth and demand for qualified graduates. Additionally with stadiums, indoor arenas, arts, music and sports facilities identifying the need to develop event programmes in order to survive in an increasingly competitive marketplace, excellent employment opportunities will exist in the field of events management.

As all sectors of industry - public, private and voluntary - realise the benefits of professionally managed events in terms of contributing to project based and long term objectives, organisations within them are increasingly developing in house events teams or outsourcing projects to events management companies. All these activities, coupled with increasing public expectations and improved standards of facility and service, have created a need for trained and professional managers at all levels and across a broad range of disciplines.

Our graduates should find themselves well prepared to move into either venue or events management, initially at a junior management level, and with the prospect of experience-based promotion ahead. The BA (Hons) programmes are accredited by the Institute of Hospitality and successful graduates are eligible for licentiate membership of the Institute of Hospitality.

Entry Requirements

Foundation route:
Applicants must have a minimum of five GCSE passes grade A-C including English Language and Mathematics or equivalent and 80 UCAS Tariff Points (or equivalent) from at least one A Level.

All applicants should possess five GCSEs to include English Language and Mathematics (at least grade C) or equivalent, plus one of the following:

  • 240 points from at least two A Levels / Scottish Advanced Highers to include grades CC, at least one to be in a relevant subject
  • QCF BTEC Diploma / Extended Diploma with 240 points
  • 240 points from the Irish Leaving Certificate at Highers to include a relevant subject (C2 minimum grade considered)
  • Pass Access with 45 credits at Level 3 within a relevant subject
  • 240 points from the Welsh Baccalaureate to include grades CC at A level or equivalent, Core counted as a third subject

If your qualification isn't listed above, please refer to the UCAS website.

We encourage applications from other applicants who may not have the entry requirements who may, as a result of interview and submission of a satisfactory CV/references, be admitted onto the course.

Selection Procedure:
Selection is usually on the basis of a completed UCAS application.

Key Facts

Accredited by: The Institute of Hospitality

UCAS Code(s):

N820*: Events Management - BA (Hons)
NN85: Events Marketing Management - BA (Hons) PLEASE NOTE - this pathway will not run for 2014 entry

*Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Place of Study:
Cardiff School of Management
Llandaff Campus

Course Length:Three years full-time. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long work placement.

Also available part-time and can take up to six years.

How to Apply:
Full-time applications for this course should be made online to UCAS at PArt-time applications should be made direct to the university at For further information please visit our How to Apply pages at

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees & Additional Costs:
For up to date information on tuition fees and the financial support that may be available please refer to For additional costs please refer to

Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Student Recruitment Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Dr Dewi Jaimangal-Jones:
Tel: 029 2041 6321

Come and see us
If you'd like to find out more, then why not come and see us at one of our undergraduate Open Days. To book a place, click here.

See Also:
Cardiff School of Management Website

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