PDR The national Centre for Product Design + Development Research
Welcome to PDR 
PDR is a design and innovation research institution set up by Cardiff Metropolitan University (formerly UWIC) in 1994. Since then we have developed a world-wide reputation based on our ability to develop new knowledge in product design and development, and to apply and transfer such knowledge within both academia and industry.

PDR’s research team publishes in a wide range of international journals and conferences.  In the 2008 Research Assessment Exercise, PDR contributed to the joint UWIC/University of Wales Newport submission to the Art & Design Unit of Assessment. 95% of this submission was judged as being of International Standard, with 70% of the submission being rated as Internationally Excellent or World Leading research.

Our work encompasses the full range of design support needed from original research, user insight and analysis through to design, prototyping, low volume rapid manufacture, tooling management and New Product Introduction (NPI) support. 


For more details on our activities, please visit PDR's external website: http://www.pdronline.co.uk/