International experts set criteria for top management award 

DESIGN experts from Europe and the USA gathered at one of the UK’s leading centres for product design recently in preparation for the 2008 Design Management Europe Award (DME).

The expert panel meeting at the National Centre for Product Design & Development Research (PDR) at the University of Wales Institute, Cardiff (UWIC) was arranged to set the criteria for this year’s DME Award.

The meeting marked a key development of the DME Award which launches next month, and adds validity to the criteria and endorsement by respected academics and practitioners.

The challenge faced by the group was turning a key value management issue into a clear set of critera for a broad range of organisations in many different countries to respond to. This required careful selection of the experts, plenty of research, preparation and good chairmanship.

DME Award manager Darragh Murphy of PDR said: “We excelled in our expectations for the day; we had drafted a complete set of critera and reached a general consensus by the middle of the afternoon.”

The criteria, along with the award guidelines will be released at the launch of the 2008 DME Award being held in the Senedd, Cardiff Bay on Wednesday 12 March where the Minister for Heritage Rhodri Glyn Thomas AM, Professor Robert Brown and Dr Reinhard Buscher from the European Commission, will talk about the importance of the DME Award to Wales, businesses and Europe.

The 2007 DME Award received applications from 227 companies and organisations from 22 countries. This year’s promises to be just as successful, by attracting some of Europe’s most innovative businesses to Cardiff for a gala ceremony at the Wales Millennium Centre on Monday 13 October. The DME Award will be a central event for the 2008 Cardiff Design Festival.

For further information contact Sarah Narusberg, Press Officer, Tel: 029 2041 6221, or e-mail: