New appointment to Tourism Advisory Panel 

A PROFESSOR from the University of Wales Institute, Cardiff (UWIC) has been appointed to the Minister for Heritage’s Tourism Advisory Panel for Wales.

Professor Eleri Jones, Director of Research at UWIC’s Cardiff School of Management, will attend her first meeting on January 16. She fills a vacancy created when Mr Ieuan Evans became chairman of the panel.

Eleri Jones is also Chair of the Examining Board for the International Baccalaureate Organisation. For some 16 years she delivered higher education courses on hospitality and tourism and gained much hands-on experience over 12 years of working on projects with SMEs that were often enhanced by linking UWIC with industry organisations such as Visit Wales, the Tourism Training Forum for Wales, the Regional Tourism Partnerships and the Wales Tourism Alliance.

Professor Jones was also instrumental in the development of a Foundation Degree in Tourist Guiding with Llandrillo College, Visit Wales, the Tourism Training Forum for Wales and the Institute of Tourist Guiding and has worked on the website, a one-stop information resource for the tourism industry.

She now manages the Strategic Project for In-Company Education (SPICE) on behalf of Capital Region Tourism and the Tourism Training Forum for Wales.

Welsh Assembly Government Tourism Minister, Rhodri Glyn Thomas, said: “The Tourism Advisory Panel plays an important role in providing government with valuable counsel that will contribute to the formulation of future policy in the field. The Panel must have a broad spectrum of expertise that covers the interests of the industry and that of the consumer as well as a sound appreciation of public administration. Professor Jones’s experience covers many of these aspects and she should therefore prove to be a most valuable member of the panel.”

Professor Jones said: “I have been fortunate to have pursued a career in tourism at a time when the industry in Wales was still growing and becoming more sophisticated. Now that tourism is such a keenly competitive global market, Wales must work that much harder and more effectively to maintain its share and to seek new niche markets. I look forward to being a member of the Tourism Advisory Panel which has a central role in serving the interests of the industry as well as advising government on strategies to foster its wellbeing in the face of very stiff competition.”

Visit Wales is the Welsh Assembly Government’s tourism team and forms part of the Heritage Department.

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For further information contact Kelly Harper, Communications Assistant:

Tel: 029 2041 6041