UWIC flying high with Cardiff Airport
A PARTNERSHIP between the University of Wales Institute, Cardiff (UWIC) and Cardiff International Airport Ltd (CIAL) which really took off the ground, was celebrated at a special event recently.
The event at Egerton Grey Country House Hotel marked the end of a two-year Knowledge Transfer Partnership (KTP) between UWIC and the airport, as well as two business focused projects undertaken by students at undergraduate and masters’ levels
The KTP was an ambitious 30-month partnership between UWIC and CIAL to help the airport innovate new route development strategies through the establishment and use of sophisticated market intelligence systems.
Mike Snelgrove, Senior Lecturer at UWIC’s Cardiff School of Management, said: “The project has been a huge success with everyone involved gaining significant ‘wins’.
“It has led to bottom line benefits in terms of new routes and capacity and a more focused relationship with airlines and the wider market. It has also engendered a culture change at the airport, injecting high quality, rigorous research into a sound base of experience and expertise - leading to more informed and better focused decision-making.
“The university has had the ability to ground its academic expertise and commercial experience in the airport business and feed this back into its teaching; providing students with new and exciting contexts for their learning about management.”
UWIC graduate Oliver Jaycock was recruited to implement the KTP and has now been offered a full-time position at the airport following on from his success.
The other projects undertaken included a group of MBA students carrying out an audit of quality systems at the airport which will play a very significant role in the future; and Hospitality students looking into the airport’s food outlets which is having a direct impact on all aspects of food and beverage delivery.
“These projects could only come about and be so successful by having a strong and positive relationship between the airport and university, where the strengths of both parties are understood and synergies can be realised,” continued Mr Snelgrove. “As a university we recognise the importance of Cardiff Airport to Wales and the Wales economy, and they in turn recognise our strengths as an industry-focused university with a high value blend of academic and commercial expertise.”
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