Students Get a Taste of the Real World 

10/11/2008 00:00 

A batch of students at the University of Wales Institute, Cardiff (UWIC) got a taste of the real world this past month, after carrying out sought after work experience, liaising over live briefs with four of Cardiff’s hottest design companies.

The students were briefed by the four companies, prompting them to go away and work on their ideas before holding client meetings to present their work, with a time constraint of one from start to finish.

Stacey Jenkins (21), originally from Llanelli, was one of the talented students who worked with Cardiff based creative design company Hoffi, on a project which is on-going throughout the year. Stacey was one of the students chosen to design the branding for a music festival which will be linked with the National Museums and Galleries of Wales in 2009.

The project involved expanding on the festival’s original triangular flag design, which Stacey developed to create a fresh, new geometric shape which would then attract the younger teen audience, as well as still catering to the older generation.

Stacey sums up her experience: “I found the whole thing really enlightening – I’ve wanted to do something like this for a long time and get to see my work flourish in a real situation. It’s really opened my eyes to what goes on within the design industry and the problems that come with a live brief!”

Now in their third year, students were also given professional design advice by their mentors who enabled them to apply real-life expertise to each of their specific projects and ultimately help develop their careers.

Commenting on how valuable it has been for them as a company, Hoffi’s joint Managing Director, Andrew Thomas said: “It’s great for us to see the range of talent that is coming from UWIC, and valuable to see the scope of work they’ve all ready covered.”

“That way we can feed back to the university regarding where they’ve got it right but also the extra thing the students need to be learning which will help them when they get their first job, and will ultimately help us as a company.”

A total of 39 Graphic Communication students at UWIC bridged the gap between theory and practise, by working on real life branding projects with design companies Hoffi, Elfen, Staziker Jones and Stils Design, who posed as clients to offer realistic commercial constraints and a taste of the real world.

For further information contact Laura Anderson, Communications Assistant:
Tel: 029 2041 6041