Campaigning In Colour 

08/12/2008 10:25 


Students and staff at the University of Wales Institute, Cardiff (UWIC) joined colorful forces last week, by taking part in UWIC’s first annual Pink and Purple Day in conjunction with Cardiff based charity, Donate Wales.

UWIC Pink & Purple campaigners prepare to storm the crowdsUWIC’s student’s union are working with Donate Wales on several campaigns this year, aiming to recruit as many on the organ donor register as possible, with one of the main events being the ‘pink and purple’ day on Wednesday 3rd December 2008.

Based at the Cyncoed Campus, staff and students alike were encouraged to pledge their support for the cause by dressing in either colour and taking part in the day’s on-going activities spread across the campus.

A massive 135 sign-ups were counted by the end of the day’s campaign with around 25 student volunteers rolling up their sleeves and getting involved.

Leni Hatcher, Press Officer for Donate Wales said, “Working with UWIC Students Union on the Donate Wales campaign has been a real eye opener to both the student’s dedication to campaigning as well as the issue of Organ Donation.”

“We know that 90% of the public support Organ Donation yet only 27% have acted on their wishes by joining the register. Events such as ‘The Pink and Purple day’, reaches out to those supporters providing them with that all important opportunity to act on their wishes.”

Activities included varied competition and sports games, face and body painting, giant Jenga and Connect 4, and live music, including free love hearts being handed out as a thank you to those who joined the register.

Three UWIC students sign up to the Donate Wales Organ Donor registerAmongst the crowd showing support during the games were the Donate Wales’ mascot, ‘Cwtch’ and UWIC’s Lacrosse team who turned themselves into the ‘pink and purple ladies’ by painting their arms and legs.

SU Vice-President, Haley O’brien said: “The event demonstrated the positive attitude of UWIC students, and their commitment to campaign for the issues that are important to them.

We want to thank all students and staff who showed their support for the campaign by wearing pink and purple on the day.” 

Note to editors:
Joining the Organ Donor Register has never been easier – visit / Text GIVE to 64118 or Call 0845 60 60 400

For further information contact Laura Anderson, Communications Assistant:
Tel: 029 2041 6041