Shoppers Take Control 

04/11/2008 00:00 

 
The Food Standard’s Agency (FSA) has recently staged a seminar to explore the merits of its revolutionary Traffic Light Labelling System (TLLS).

The event, which was held at the University of Wales Institute, Cardiff (UWIC) last week, attracted over 80 food industry delegates from across the UK, including representatives and speakers from retail giant Asda and manufacturer Moy Park.

The Traffic Light Labelling System, which aims to make nutritional labelling more consumer friendly, will use traffic light colours on packaging, to allow consumers to see at a glance if the food contains high, medium or low amounts of fat, saturated fat, sugar and salt.

Dr Sarah Rowles, FSA Wales, said: “The Traffic Light Labelling System is a very good way to help busy people make the healthy choices, quickly and easily. It’s a great educational tool.”

 “We’re delighted to be working in partnership with the Food Industry Centre at UWIC – they are ideally placed to support businesses to work with the FSA in providing healthier options for customers.”

Dr Rowles continued: “The next seminar to be held at the university will focus on the formulation and the saturation of fat and will coincide with the launch of a consumer campaign to raise awareness of the dangers associated with too much saturated fats in the diet.”

The FSA have long maintained that in general, consumers want to make the healthier choice, and they depend on the label to guide them, thus making labelling an increasingly important aspect of a food product.

Cathy Court, a representative from online parenting information network, NETMUM’S, had a similar view.

Commenting on a recent survey conducted by the organisation, she said: “Out of the staggering 17,000 responses we received, 79% of parents said they preferred the Traffic Light Labelling System when shopping, as it’s quick, easy and effective.”

For further information contact Laura Anderson, Communications Assistant:
Tel: 029 2041 6041
Email: landerson@uwic.ac.uk