Welsh Centre for Tourism Research 

About the Welsh Centre for Tourism Research

Recently published books (2010):


      Destination Branding: Creating the Unique Place Proposition, edited by Nigel Morgan, Annette Pritchard and Roger Pride (2010) Tourism and Inequality: Problems and Prospects edited by Stroma Cole and Nigel Morgan (2010)

Welcome to the Welsh Centre for Tourism Research (WCTR). Established in 2001, it is one of the Cardiff Metropolitan University's recognized centres of research excellence and the only UK research centre of its kind to be rated as producing world-leading and internationally excellent research. In the 2008 Research Assessment Exercise the WCTR was the only tourism research centre in the UK to have its own research profile.

Over two-thirds of our research was ranked as of international standing and a quarter was deemed to be world-leading or internationally excellent. In the university power rankings calculated by Research Fortnight (based on the quality and quantity of research output) we are ranked 6th in the UK and 1st in Wales for Sports-Related Subjects, including Tourism. Here at the WCTR we are committed to theoretically-informed research and consultancy that engages with practice and policy.

Our researchers are largely drawn from the Cardiff School of Management’s department of tourism, hospitality and events management and include three Professors (Annette Pritchard, Nigel Morgan and Eleri Jones) and a Reader (Dr Claire Haven-Tang). The Centre is also home to over 30 doctoral students, a suite of international research projects across Europe, Africa and the Middle East, four Honorary Professors (Tom Baum, Conrad Lashley, Chris Ryan and Stephen Page) and one Emeritus Professor (David Botterill). We regularly host visiting scholars from Europe, Africa, the Middle East and Australasia and we have established the African Centre for Sustainable Tourism Development (ACSTD) and the Middle East and North Africa Tourism Research Centre (MENATREC) to promote research and international partnerships in sustainable destination development.

We also have close links with the New Zealand Tourism Research Institute at Auckland University of Technology, Fayoum University in Egypt, the International University of Business and Technology, Dhaa in Bangladesh and the Institute for Tourism Research in Zagreb, Croatia. WCTR has developed a leading profile as co-host of the Critical Tourism Studies Conference Series (2005, 2007, 2009, 2011) in conjunction with the Socio-Spatial Analysis Group at Wageningen University, the Netherlands and the Institute for Tourism, Zagreb.

We have also co-hosted several major international conferences since 2002 as well as the 2008 ESRC Seminar Series on Tourism and Social Justice in conjunction with the University of the West of England and the University of Stirling, Scotland. Our research explores the wider socio-cultural, economic and spatial roles of the tourism, hospitality and events sectors.

Our research publications, projects, conferences and seminars address four research themes and although each area has core members, research activities often cut across the themes and so we work dynamically across them:
• Sustainable destination development and marketing;
• Critical interpretations of inclusion, social justice and poverty alleviation in tourism;
• Interpretative and critical modes of tourism inquiry;
• Socio-cultural perspectives on hospitality and events management.

Professor Annette Pritchard
Director Welsh Centre for Tourism Research
WCTR Terms of Reference