Lecturer in International Business Management
: Information Systems and International Studies
: +44(0)29 2041 6360
Siân is Module leader for International Business and Cultural Studies and International Business Management part of the languages and cultural studies and marketing and strategy field groups.
Her research interest includes communication, culture and communities, word of mouth marketing and managing multicultural workforces.
Siân spent many years working in the marketing sector for a range of organisations including education, not for profit and private sector, grey market and financial services. More recent experience includes heading marketing operations and Brand management in SMEs which have progressed to public status. This included international brand management and full service in house marketing and creative teams. Marketing expertise includes direct response, relationship and database marketing, internet marketing and IMC.
Studies have included HND Business and Finance (Tourism) later followed by a BA hons. European Business Management (French/German). This led to time working and teaching in France, Italy and the USA. Later she completed a Post Graduate Diploma in Management and a PGCE. Sian has also been teaching at University of Wales Newport on a number of modules relating to business skills and computing. Recently Sian has completed an MSc in marketing and gained fellow status of the Higher Education Academy.
Siân is also a fully qualified a sports massage therapist and aromatherapist with a keen interest in complementary therapies and holistic treatments.