Prof Eleri Jones 
Professor Eleri Jones Prof Eleri Jones
Associate Dean (Research)
Department: Senior Management Team   
Room No: O3.10a
Telephone No: +44(0)29 2041 6937
Email Address:

I started my research career in the mid-1970s as a nutritional biochemist with a focus on ascorbic acid (vitamin C).  Since the early 1990s my research focus has shifted to tourism and management.  I am therefore equally comfortable with the application of quantitative and qualitative methods and would categorise myself as a pragmatist.

I did my PhD at the University of Wales Institute of Science and Technology (UWIST) which is now part of Cardiff University.  My PhD thesis was entitled The Nutritional Significance of Flavonoids.  Following this I undertook my Postgraduate Certificate in Education (Further Education) and came to South Glamorgan Institute of Higher Education (SGIHE) to undertake my teaching practice.  At the end of the year I took up an two-year appointment at UWIST as a Research Fellow. Following that I has a second two-year appointment as a Research Associate at St Woolos Hospital in Newport.

I returned to SGIHE in 1984 as a lecturer in applied science.  I was fortunate enough to be in the right place at the right time and was able to make a contribution to SGIHE's successive metamorphoses into Cardiff Institute of Higher Education and later UWIC.  Much more than name changes were going on - I became involved in leading the development of research in UWIC's Welsh School of Hospitality, Tourism and Leisure Management (now part of Cardiff School of Management).  I am now Director of Research in Cardiff School of Management.  I am extremely proud of the ongoing culture change we have achieved - knowledge creation through research and enterprise is now recognised in the School as being a critical part of our mission.

At Cardiff Met I supervise a number of PhD students on tourism and management-related projects.  Many of these students are from overseas, particularly from the Middle East/NorthAfrica (notably Egypt, Libya and Oman) and sub-Saharan Africa (Ghana and Kenya).  I find the contrast between tourism in the developed world and the developing world fascinating and I love the interactions that result from my contacts.  Whilst I am sceptical about tourism as a vehicle for economic development and poverty alleviation I would still like to identify a model which would make it a realistic development option.

I have a number of external activities and finish a stint (six years - 2004-2010) as Chair of the International Baccalaureate's Examining Board and a member of their Board of Governors in October 2010.  I am a member of UNESCO Cymru-Wales Commitee and represent UNESCO Cymru-Wales on the Pontcysyllte Aqueduct and Canal Steering Group which is ensuring the implementation of the Management Plan following the June 2009 inscription on the UNESCO World Heritage List.  I am the Academic Member on the Welsh Assembly Government's Tourism Advisory Panel advising the Minister of Heritage.  I am also a Director of Churches Tourism Network Wales and a Trade Director for Capital Region Tourism (the Regional Tourism Partnership for South-east Wales).