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Nicola Williams-Burnett
Lecturer in Marketing                                             
Department: Business and Management
Room No: O1.41f
Telephone No: +44(0)29 2020 5650
Email Address: nwilliams-burnett@cardiffmet.ac.uk


Academic achievement
1st BA Marketing Degree, MSc Marketing (Distinction)
I am currently undertaking my PhD which analyses the determinants of physical activity of women from lower socio-economic groups

Publishing
Hartland & Williams-Burnett (2011) Protecting the Olympic brand: Winners and Losers, Journal of Strategic Marketing (to be published November)
This paper also won best paper in track at the Liverpool Academy of Marketing Conference (2011)

Research field of interest
All areas of marketing, although interest in motivations of consumer behaviour, physical activity, health industry and ambush marketing

Current Role
Module leader for Strategic Brand Management,
Tutor Foundations of Marketing, Academic Skills for Business
Previously lectured at the University of Glamorgan

Member
Academy of Marketing

Other interests:
Fully qualified Aerobics instructor